Vampire Breast Lift - Gimmick, or for real?

The "vampire breast lift" has gotten a fair amount of press recently, particularly since it was included in Oscar nominees' "swag bag".  Let's take a few moments and look at this.

What is it?  The vampire breast lift involves taking a patient's blood, spinning it in a centrifuge to create platelet rich plasma (PRP), and injecting that solution into the breast to stimulate growth of breast tissue.

Does it work?  We really don't know.  PRP is used in some orthopedic procedures, but is not FDA approved for this indication.  As far as I can tell, there is no data, and have been no peer reviewed journal articles about it  Most surgeons think it probably works as a soft tissue filler rather than a stimulant for breast growth, and we know that soft tissue fillers aren't a great idea, since they can cause problems with mammograms and palpability of the breast tissues.

Who is doing it?  As far as I can tell, the only proponent of this procedure is an ER physician who is doing cosmetic surgery on the side.  There does not appear to be any board certified plastic surgeon considering this procedure.

Conclusion:  It appears that it doesn't work, that there is no data on safety, and that it may cause harm in the long run.  As with many things in cosmetic surgery, this appears to be one which is long on hype but short on results.